Worn by women who know their worth • Handcrafted with love since day one by Scha • From KL to your closet - Join the Ayaaya family where minimal meets powerful

Where timeless elegance meets contemporary edge. Discover your new statements - only at Ayaaya.

As seen in.

"Love this bag and this shade of cult purple so much, it deserves to be an ASMR unboxing reel"

- @shermainew

"Run, don't walk bestie!"

- ELLE Malaysia

"Seeing you finally launch your own brand, you've turned your dreams into reality, and I couldn't be happier for you"

- @flackitsman

"Ayaaya: manifestasi cinta dan kenangan Scha Al-Yahya"